1. Target your existing customers
When businesses have trouble growing, they immediately think it’s because they don’t have enough customers.
This is a common misconception, so don’t jump to conclusions.
Instead of focusing all your effort on customer acquisition, you should improve your customer retention strategy.
2. Display icons that show your site is trustworthy
Nobody will want to shop on your ecommerce site if it appears sketchy or otherwise untrustworthy.
One of the first things you need to do is make sure your website is secure.
3. Use video demonstrations
Consumers love videos.
In fact, over half of marketing experts across the globe say that video has the top return on investment compared to other marketing tactics.
Websites that have videos can get the average user to spend 88% more time on their pages.
In addition, videos do as well as ads. That’s how the ecommerce brand Robo generated $4.7 million in revenue running video ads.
This creates an increase in engagement as well as interest in whatever you’re trying to sell.
Videos resonate more with people, so it’s likely that they’ll remember what they watched as opposed to just reading about it.
4. Use photos when you include customer testimonials
User reviews and testimonials are a great way to show proof of concept.
But a message from some nameless and faceless person isn’t really that convincing.
Take your testimonials one step further.
Add a photo and include the person’s full name and title (if relevant to your product).
5. Recognize your customers want to shop from their mobile devices
Just because you have an ecommerce website doesn’t mean you can assume your customers are shopping only from their computers.
The reality is that people use mobile phones and tablets to shop online.
Research shows 40% of mobile users have bought something online from their devices.
Furthermore, 63% of millennials shop on their phones.
These numbers can’t be ignored.
Make sure your website is optimized for mobile devices.
If your site isn’t mobile friendly, it will turn potential sales away.
For those of you without an optimized mobile site, it could be one of the reasons you’re seeing a decline in sales.