What does Burton Goods do?

Burton Goods is a handcrafted leather accessory brand created by Brian Holmes as a tribute to his father’s legacy. It specializes in designing and manufacturing high-end cases and accessories for electronic devices, combining minimalist aesthetics with meticulous craftsmanship.

What products and services does Burton Goods offer?

At burtongoods.com you can find:
– Leather cases for iPhones (including wallet cases and bundles)
– Leather cases for iPad Pro and iPad Air in various sizes
– Protective leather cases for MacBooks
– Leather straps (Ultra Leather Band and Bold Bands) for Apple Watch
– Additional leather accessories (e.g., stands, cable organizers)

Advantages over the competition

– Handcrafted quality: Each piece is crafted by skilled artisans, using reinforced stitching and sturdy metal rivets.
– Premium materials: Full-grain, vegetable-tanned leather that ages beautifully with time, ensuring durability and a unique patina.
– Proven track record and trust: Over 14 years of experience designing luxury leather goods, recognized by publications such as The New York Times, Wired, and The Wall Street Journal.
– Shipping and discount policy: 15% off your first order (code FIRST15) and free shipping on orders over $99, with hCaptcha security and secure payment processing.

What do customers say?

– «The iPhone case is flawless: the leather is soft yet durable, and it perfectly protects my phone. Customer service was very responsive.»
– «I bought the Ultra Leather Band for my Apple Watch and it exceeded my expectations: the fit is perfect and it looks fantastic.»
– «The shipment arrived earlier than expected, and the packaging reflects the care they put into each case.»

What is their website like?

– Traffic and engagement: The site features prominent promotions (First15, free shipping) along with clear calls to action («Shop Now»).
– Design and usability: Clean interface, navigation organized by device, size and material filters. – Content and SEO: Clear meta titles (“iPhone Cases”, “Ultra Leather Band”), but limited blog content or guides to improve organic search ranking.
– Security: Active SSL certificate, hCaptcha on critical forms, and easily accessible privacy policy/terms of use.
– Areas for improvement: Enhance the website with leather care tutorials, videos showcasing handcrafted products, and a blog section to increase time spent on the site and capture more organic traffic from long-tail keywords.