With over 16 years in business, 100% Pure is an ultra-clean, eco-friendly beauty brand that uses non-toxic, cruelty-free ingredients for its cosmetic and personal care products.

Pros:

Vegan and cruelty-free formulas in all makeup, skincare, personal care, and hair and body products.
The products never contain aggressive or toxic ingredients.
Makeup corrects, heals and nourishes the skin at the same time
One order = one tree or bowl of vegan dog food donated
Partnered with community organizations like The Breast Cancer Emergency Fund and Trees.org

100% Pure is a clean beauty brand on a mission to produce the purest, healthiest products while educating consumers on why using products with natural, non-toxic ingredients is so important. The brand defines “natural” as an ingredient or formula made up of plants, minerals, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing. In this review, we’ll take a look at some of the brand’s best-selling products, key ingredients, 100% pure reviews from real customers, and more.